Ideas, even really great one's, aren't really worth all that much. What is of value is how, and for what purpose, an idea is applied. The ultimate value of an idea must be assessed with reference to the impact it has on those for whom a product, service, or system may have no value, but who are still affected by its presence in the world. Stakeholders, not users, not consumers, neither demographic segments, or constituents either... stakeholders are the unrecognized segments that we must pay more attention to. They are the people who live at the edge of your district, who work at the beginning of your supply chain or live at the end of your products' life-cycle. Most importantly, they are unrepresented and often have no clear advocates because they have no influence and are not a large enough or interesting enough cause. Stakeholders span economic, ethical, social, and intellectual segments making them hard to identify and even harder to satisfy.

If you design, plan, manage, or judge then you have stakeholders to consider. Start identifying them, make profiles, write narratives, talk to them, argue with them, and begin to consider them EARLY in the design process. The result will be more satisfying for both you and them.